Get results from day one.
2,040 Verified Reviews
Most lick mats offer one experience. Super Feedy gives dogs two. Two enrichment patterns. One reversible design. More variety. Less boredom.
Why Veterinarians Support Super Feedy
""A simple, effective way to slow eating and support better digestion. It activates natural foraging instincts, stimulates dopamine, and supports both digestive and mental well-being.""
60-night happiness guarantee
Lifetime warranty
20,000 Dog Owners Switched
The Super Feedy Reversible Lick Mat 2cm thick — the thickest lick mat on the market. Dishwasher safe. Freezer safe. Lifetime warranty.
First Meal Guide + 14-Day Calmer Mealtimes Guide (digital) — so it works from day one, not day five.
If your dog won't engage with it — email hello@superfeedy.com. Full refund, same day.
Most lick mats look similar online. The difference is what happens after a few weeks of use.
Super Feedy's Reversible Lick Mat is 2cm thick, dishwasher safe, freezer safe and designed for daily use. It also gives you two enrichment patterns in one mat, so you're effectively getting two licking experiences in a single product.
Many cheaper mats stretch, tear, warp or get replaced within months. Super Feedy is backed by a lifetime warranty because it was designed to last.
The average dog parent buys 3 lick mats before finding one that works. At $15–25 each, that's $45–75 spent on mats in the bin. You're not paying more. You're paying once.
Most lick mats do one job. Super Feedy was designed to do more.
The reversible design gives you two different enrichment patterns, helping keep dogs engaged for longer. The 2cm-thick food-grade silicone construction is thicker and more durable than most alternatives, while remaining dishwasher safe and freezer safe.
It was built to be used every day, not just occasionally.
It might—and that's exactly why we designed it with two enrichment patterns instead of one.
Many dogs lose interest when every session feels the same. Simply flip the mat over to create a different licking experience and keep enrichment fresh.
It also works with wet food, raw food, yoghurt, peanut butter and frozen treats, giving you dozens of ways to vary mealtime and enrichment sessions.
If your mat cracks, tears, warps or fails under normal use, we'll replace it.
No complicated forms. No time limits.
The mat is dishwasher safe, freezer safe and designed for everyday use. We back it with a lifetime warranty because we expect it to last for years, not months.
Recognised by pet experts, media and dog owners for helping dogs stay calmer, more engaged and more focused.
"Best Slow Feeder Dog Bowl — People Pet Awards 2024."
"Selected for AKC Family Dog's Spring/Summer 2026 Must-Have Gear Guide."
"A revolutionary all-in-one slow feeder and travel bowl, redefining canine dining."
"The dog bowl has been labelled the 'best quality slow feeder bowl ever'."
"Its multifunctional design offers both practicality and interactive features"
"Best Slow Feeder Dog Bowl — People Pet Awards 2024."
"Selected for AKC Family Dog's Spring/Summer 2026 Must-Have Gear Guide."
"A revolutionary all-in-one slow feeder and travel bowl, redefining canine dining."
"The dog bowl has been labelled the 'best quality slow feeder bowl ever'."
"Its multifunctional design offers both practicality and interactive features"
Licking naturally encourages calm, focused behaviour. That's why enrichment routines are often used during grooming, visitors, thunderstorms, crate training and quiet time. Most lick mats simply hold food. Super Feedy was designed to help dogs settle.
Most lick mats provide a quick distraction. Super Feedy was designed to create longer-lasting enrichment that keeps dogs engaged while helping create calmer daily routines. Because the best enrichment products don't just occupy dogs.
They keep them coming back.
Most lick mats become predictable after a few uses. Dogs learn the pattern, engagement drops and enrichment becomes less rewarding. That's why Super Feedy combines two completely different enrichment surfaces in one reversible design. Flip it over for a new challenge, new textures and a fresh experience.
Because enrichment works best when dogs stay interested.
Super Feedy combines two completely different enrichment patterns in one reversible design. Flip it over and your dog gets a fresh challenge every time, helping keep enrichment interesting for longer.
Nearly twice as thick as most lick mats. Designed to stay flat in the dishwasher, freezer and everyday use without warping, tearing or losing effectiveness.
The textures hold food inside the pattern instead of letting it sit on top. That means longer licking sessions, less waste and more value from every enrichment activity.
Whether you serve raw, wet food, broth, yoghurt, peanut butter or frozen enrichment recipes, the reversible design adapts to the way you already feed.
Most lick mats were designed around smaller portions and smaller breeds. Super Feedy Large was built for medium and large dogs that need more space, more food and longer-lasting enrichment sessions.
✔ Labradors
✔ Golden Retrievers
✔ German Shepherds
✔ Border Collies
✔ Groodles
✔ Staffies
✔ Medium & Large Mixed Breeds
✔ Larger food portions
✔ Raw, wet and frozen enrichment
✔ Longer enrichment sessions
✔ Daily use
✔ Bigger dogs with stronger licking habits
Comparison
The goal isn't to buy the cheapest lick mat. It's to buy one your dog still wants to use six months from now. Most lick mats offer one texture and one experience. Super Feedy combines two enrichment surfaces in one reversible design built for everyday use.
| Feature | Super Feedy Reversible Lick Mat ✦ Best Value | TYPICAL LICK MAT |
|---|---|---|
| Two enrichment experiences in one mat | Yes | One texture — dog loses interest quickly |
| Designed differently because dogs use it differently | Yes | Similar designs everywhere |
| Built for years, not months | Yes | Thin — warps in dishwasher and freezer |
| Actually easy to live with | Yes | Often hand wash only |
| Dogs can actually finish what's on it | Yes | Food gets trapped in the pattern |
| Doesn't trap food or bacteria | Yes | Tiny grooves trap residue over time |
| Helps dogs settle | Yes | Mainly keeps dogs occupied |
| Backed for life | Yes | Usually not covered |
Two independent veterinarians reviewed Super Feedy because calmer dogs create better experiences at home and during care. Both recommended it.
Its clever design turns eating into a rewarding puzzle, reducing discomfort and promoting slow, mindful meals.
Vet Surgeon, Canine Arthritis Management (UK)
A simple, effective way to slow eating and support better digestion. It activates natural foraging instincts, stimulates dopamine, and supports both digestive and mental well-being.
Veterinary Director, Burwood Vet & Animal Hospital, Melbourne
60-day money-back guarantee
See how dog parents are using the Super Feedy reversible lick mat to create calmer, longer-lasting enrichment routines every day.
You can instantly feel the difference in quality. The thick silicone doesn’t warp in the dishwasher and still looks brand new after daily use.
"We've gone through a few lick mats over the years and they always end up curling or wearing out. This one feels so much sturdier and still looks brand new after months of use and regular trips through the dishwasher."
Most lick mats bored my dog after a few uses. The reversible textures keep things interesting and the thick design actually stays in place.
"My Kelpie finishes everything in record time, but this lick mat actually keeps him engaged. The two different patterns add variety and it's become part of our daily routine."
"What I love most is that my dog can actually get to the food without it being too easy or too difficult. We use peanut butter, yoghurt and wet food all the time, and there's far less waste compared to other lick mats we've tried."
We’ve gone through so many flimsy lick mats before this. Super Feedy feels durable, sturdy, and made for real everyday use.
"The reversible design is brilliant. One side for an easier challenge and the other when I want to keep my dog occupied for longer. It's one of those products you wish you'd bought sooner."
I expected the textures to be hard to clean but it rinses off so easily. The thicker silicone feels premium and holds up perfectly in the dishwasher.
One lick mat. Endless enrichment possibilities. Whether you feed raw, wet food, kibble, yoghurt, treats or a combination of all five, Super Feedy adapts to your dog's routine.
If it doesn't improve your dog's enrichment routine, return it within 60 days for a refund. Simple. No stress. No complicated process.
