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Our story

We Didn't Set Out To Build A Better Bowl. We Set Out To Create Better Mealtimes.

Like many dog owners, we spent years buying products that promised to improve mealtimes. Some slowed eating. Some provided enrichment. Some worked for travel. But none solved the whole problem. The more products we tried, the more we realised the issue wasn't our dogs. It was the products. That realisation became the foundation of Super Feedy.

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★★★★★ 4.9/5 across 2,016 verified reviews
Trusted by 20,000+ dog parents
Vet-recommended in AU & UK
Pet Innovation Award 2025 + People Pet Awards 2024
60-day Money Back Guarantee
Designed in Melbourne Family-Owned Australian Brand Inspired By Belle & Marley Built with Real Dogs, Not in a Lab Designed by Dog Parents, For Dog Parents
Designed in Melbourne Family-Owned Australian Brand Inspired By Belle & Marley Built with Real Dogs, Not in a Lab Designed by Dog Parents, For Dog Parents
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Our Dogs

The Problem Wasn't Our Dogs. It Was The Products.

Belle and Marley helped us see what many dog owners experience every day.

✓ Fast eating.

✓ Messy feeding routines.

✓ Products that solve one problem while creating another.

✓ Most feeding products focus on one moment inside the bowl.

We wanted to improve the entire feeding experience. Not just how dogs eat. But how feeding fits into everyday life. That's why we created Super Feedy. One system designed around slower eating, enrichment, meal preparation and life on the go.

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What we built when we couldn't find it

We Designed Around The Entire Feeding Experience.

Most feeding products ask: How do we build a better bowl?

We asked: How do we create better mealtimes?

That shift changed everything. Instead of building another feeding product, we built a system designed to support calmer, healthier and more rewarding feeding experiences for dogs and their owners.

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Patented design Vet-endorsed in AU & UK 60-day money-back guarantee

We Didn't Build it For Awards. The Awards Came Later.

We built Super Feedy to solve a problem for our own dogs. Everything that followed came as a result of that mission.

But the recognition we're most proud of comes other dog parents who tell us: "This is the first feeding product that actually worked."

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WHY WE STILL DO THIS

Twenty Thousand Dog Parents Later, The Mission Hasn't Changed.

More than 20,000 dog parents have trusted Super Feedy to improve mealtimes. But our goal remains exactly the same as it was when Belle and Marley inspired the first prototype: Create calmer. Healthier.

More rewarding feeding experiences. Because dogs deserve better mealtimes. And dog owners deserve products that actually help create them.

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Fewer than 10 returns across 20,000+ dog parents Lifetime warranty Free AU shipping over $100

Ready To Experience The Difference

Whether you're looking to slow down a fast eater, add enrichment or simplify your feeding routine, we'd love to help.

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