Why does this cost more than a $10 lick mat?

Most dog parents buy two or three cheap mats first — each one warps in the dishwasher, folds after freezing, and ends up in the bin within months. Super Feedy is 1.5cm thick (the thickest on the market), reversible so your dog never habituates to one texture, and backed by a lifetime warranty. You're not paying more. You're buying the one that lasts.

My dog gets bored of lick mats quickly. Will this keep them interested?

When they've worked through one side, flip it. The Fish Scale side is a completely different challenge level.And the Y-Pattern grip holds food inside the texture — not sitting on the surface to be cleared in one pass.

Does it stay flat after washing and freezing?

Yes — at 2cm thick, it's the thickest lick mat on the market. Most mats warp in the dishwasher or fold after freezing and end up in the bin within months. Super Feedy is built to stay rigid. Dishwasher safe on any cycle. Freeze flat. Still looks new after months of daily use — backed by a lifetime warranty.

Can I use it without the Super Feedy slow feeder dog bowl?

Yes — it works completely standalone as a lick mat on any surface. But it was also designed to lock into the Super Feedy bowl as a lid — so it seals the bowl for travel, storage, and food prep. If you have the 4-in-1 system, the lick mat does double duty. If you just have the mat, it's still the best standalone enrichment surface you'll find.

Is a lick mat actually good for my dog, or just a distraction?

Both, and that's the point. Licking releases dopamine and calming hormones, which is why it settles anxious dogs. It slows fast eaters, which reduces gulped air and vomiting. It provides mental stimulation that tires a busy brain. And the licking action stimulates saliva, which helps protect teeth and gums. It's one of the few enrichment tools that does something measurable for your dog's body and mind at once.

What's the 60-night happiness guarantee?

If your dog won't engage with it —or it doesn't hold up to daily use — contact us for a full refund. No forms. No questions asked. Zero risk.

What does the lifetime warranty cover?

Manufacturing defects and structural failure for the life of the product. If something's wrong, contact us any time. We'll sort it. Built to last — the warranty is proof we mean it.

2,016 verified reviews · 4.9★ · 20,000+ dogs switched · Free shipping over $100

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Read all 2016 reviews

The only reversible lick mat on the market. 2cm thick — the thickest available. Doesn't warp. Lifetime warranty.

🏆 2025 Pet Innovation Award Winner · Endorsed by Dr. Phillip Sacks, Melbourne

Reversible Dog Lick Mat | Super Feedy

Name: 4-in-1 Slow Feeder Dog Bowl
Brand: Super Feedy
Rating: 4.99 (315 reviews)

Most Lick Mats Keep Dogs Busy. We Built One To Keep Dogs Calm.

Licking naturally releases calming hormones that help dogs settle during storms, vet visits, grooming, crate time and everyday downtime. Super Feedy's reversible design gives you two enrichment experiences in one mat—built for real life, not just treat time.

20,000+ dogs switched

Lifetime warranty

4.9★ (2,016 reviews)

Choose Your Dog Size

Medium-Large Dogs 15kg+ — Labs, Goldens, Shepherds Small Dogs Under 15kg — Cavoodles, Spaniels

Size Guide

60-night happiness guarantee

Lifetime Coverage Warranty

Fully Secure Payment Checkout

What You Get

WHAT’S INCLUDED WITH EVERY SUPER FEEDY

✓

The Super Feedy Reversible Lick Mat 2cm thick — the thickest lick mat on the market. Dishwasher safe. Freezer safe. Lifetime warranty.

✓

First Meal Guide + 14-Day Calmer Mealtimes Guide (digital) — so it works from day one, not day five.

✓

If your dog won't engage with it — email hello@superfeedy.com. Full refund, same day.

60-night happiness guarantee + lifetime warranty

Recommended by Vets

""A simple, effective way to slow eating and support better digestion. It activates natural foraging instincts, stimulates dopamine, and supports both digestive and mental well-being.""

Dr. Phillip SacksBVSc (Hons), MACVSc Veterinary Director, Burwood Vet & Animal Hospital, Melbourne

See Why 20,000+ Dog Parents Made the Switch.

Thinking About Making The Switch? Start Here.

Built For Real Dogs. Recognised Around The World.

"Best Slow Feeder Dog Bowl — People Pet Awards 2024."

"A revolutionary all-in-one slow feeder and travel bowl, redefining canine dining."

"The dog bowl has been labelled the 'best quality slow feeder bowl ever'."

"Its multifunctional design offers both practicality and interactive features"

"Best Slow Feeder Dog Bowl — People Pet Awards 2024."

"A revolutionary all-in-one slow feeder and travel bowl, redefining canine dining."

"The dog bowl has been labelled the 'best quality slow feeder bowl ever'."

"Its multifunctional design offers both practicality and interactive features"

Most Lick Mats Keep Dogs Busy. The Right One Helps Them Settle.

Calms an anxious dog

Licking releases endorphins and calming hormones. A mat gives your dog somewhere to channel it — before the vet, during a storm, when you leave the house.

Slows the fast eater

Spread a meal across the texture and a 20-second inhale becomes 15 minutes of focused licking. Less gulped air. A calmer gut.

Gives busy minds a job

Foraging for food in the grooves is mental work. A dog that works for their food is calmer, less bored, less destructive between meals.

Most lick mats stop here.

Many mats use thin silicone and a single texture. Super Feedy's reversible design gives dogs two enrichment experiences in one durable mat built for everyday use.

◎ Why it works

Most Lick Mats Give You One Experience. We Give You Two.

Two Textures

Two completely different enrichment experiences in one mat. The Y-Pattern is ideal for wet food and broths. The Fish Scale side is perfect for treats and frozen spreads. Flip it over and your dog gets a fresh challenge every time.

Built To Last

Nearly twice as thick as most lick mats. The texture stays effective through the dishwasher, freezer and everyday use. No warping. No flattening. No replacing it in six months.

Designed For Real Dogs

The patterns holds food in the texture instead of sitting on top. That means longer licking sessions, less waste and a more rewarding enrichment experience.

Why Licking Works

Licking naturally releases calming hormones and encourages focused behaviour. The result is a calmer, more settled dog—not just a distracted one.

20,000+ Dog Parents. Fewer Than 10 Refunds. 60-day trial • Lifetime warranty

◎ Recommended by vets in Australia and the UK.

Veterinarians Don't Recommend Complexity. They Recommend Calm.

Two independent veterinarians reviewed Super Feedy because calmer dogs create better experiences at home and during care. Both recommended it.

VET
APPROVED

”

Its clever design turns eating into a rewarding puzzle, reducing discomfort and promoting slow, mindful meals.

Dr. Hannah Capon, MA Vet MB MRCVS, CCRP

Vet Surgeon, Canine Arthritis Management (UK)

VET
APPROVED

”

A simple, effective way to slow eating and support better digestion. It activates natural foraging instincts, stimulates dopamine, and supports both digestive and mental well-being.

Dr. Phillip Sacks, BVSc (Hons), MACVSc

Veterinary Director, Burwood Vet & Animal Hospital, Melbourne

Get My Reversible Lick Mat — Risk-Free →

60-night money-back guarantee

Beyond mealtime

The Reversible Lick Mat Works Every Time Your Dog Needs to Be Calm.

Vet visit. Thunderstorm. Grooming appointment. Home alone.

Sometimes dogs don't need more stimulation. They need help settling down. That's what licking naturally encourages.

Comparison

Most Lick Mats Keep Dogs Busy. We Help Dogs Settle.

The goal isn't to make enrichment harder. It's to help dogs relax for longer.

Feature	Super Feedy Reversible Lick Mat ✦ Best Value	TYPICAL LICK MAT
Two enrichment experiences in one mat	Yes	One texture — dog loses interest quickly
Designed differently because dogs use it differently	Yes	Similar designs everywhere
Built for years, not months	Yes	Thin — warps in dishwasher and freezer
Actually easy to live with	Yes	Often hand wash only
Dogs can actually finish what's on it	Yes	Food gets trapped in the pattern
Doesn't trap food or bacteria	Yes	Tiny grooves trap residue over time
Helps dogs settle	Yes	Mainly keeps dogs occupied
Backed for life	Yes	Usually not covered

Get the Lick Mat That Lasts — $30

"I've tried so many lick mats over the years. Always warping or boring my dog within days. Until Super Feedy." — Nancy M. ★★★★★

The Reversible Lick Mat Dog Parents Buy After Trying Others

See how dog parents are using the Super Feedy reversible lick mat to create calmer, longer-lasting enrichment routines every day.

Real Review

★★★★★

Finally A Lick Mat That Lasts

You can instantly feel the difference in quality. The thick silicone doesn’t warp in the dishwasher and still looks brand new after daily use.

Amy M. Dog owner

Real Review

★★★★★

Keeps My Dog Interested Longer

Most lick mats bored my dog after a few uses. The reversible textures keep things interesting and the thick design actually stays in place.

Amy M. Dog owner

Reel Review

Better Than Every Cheap One We Tried

We’ve gone through so many flimsy lick mats before this. Super Feedy feels durable, sturdy, and made for real everyday use.

Amy M. Dog owner

Real Review

★★★★★

Thick, Durable, And Easy To Clean

I expected the textures to be hard to clean but it rinses off so easily. The thicker silicone feels premium and holds up perfectly in the dishwasher.

Amy M. Dog owner

The transformation

From dog parents who've been through every other mat first.

Most had already tried two or three lick mats. This was the first one that worked.

★★★★★ 4.9/5 average rating from verified customers

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Perfect For Raw Fed Dogs

EVERY DIET. EVERY OCCASION.

Works With Every Diet. From Raw to Kibble to Wet Food.

Raw. Cooked. Fresh. Wet. Frozen.

The reversible design works with virtually every enrichment style and feeding approach. One mat. Endless possibilities.

Shop Now

$30.00 today. •60-night guarantee — you risk nothing.

More Than A Lick Mat. Built For Everyday Life.

Endorsed by vets in Australia and the UK.

60-Night Guarantee

Food grade silicone. BPA & phthalate-free.

20,000+ Dogs Switched

Endorsed by vets in Australia and the UK.

60-Night Guarantee

Food grade silicone. BPA & phthalate-free.

20,000+ Dogs Switched

WANT THE COMPLETE SYSTEM?

The Reversible Lick Mat Handles Treat Time. The 4-in-1 Handles Every Meal.

The lick mat helps dogs settle. The 4-in-1 takes that same enrichment experience and combines it with slow feeding, meal prep and travel functionality. Most lick mats stop at enrichment. The 4-in-1 doesn't.

See the 4-in-1 System

60-night money-back guarantee •Lifetime warranty

Approved By Vets in AU & UK

Super Feedy 4-in-1 Meal System

Don't Take Our Word For It. Let Your Dog Decide.

Try it for 60 nights. If it doesn't improve your dog's mealtime experience, we'll refund you. Simple.

Get My Super Feedy Lick Mat — $30

BPA & phthalate free · Food-grade silicone · Dishwasher safe

Thinking About Making The Switch? Start Here.

: Most dog parents buy two or three cheap mats first — each one warps in the dishwasher, folds after freezing, and ends up in the bin within months. Super Feedy is 1.5cm thick (the thickest on the market), reversible so your dog never habituates to one texture, and backed by a lifetime warranty. You're not paying more. You're buying the one that lasts.
: When they've worked through one side, flip it. The Fish Scale side is a completely different challenge level.And the Y-Pattern grip holds food inside the texture — not sitting on the surface to be cleared in one pass.
: Yes — at 2cm thick, it's the thickest lick mat on the market. Most mats warp in the dishwasher or fold after freezing and end up in the bin within months. Super Feedy is built to stay rigid. Dishwasher safe on any cycle. Freeze flat. Still looks new after months of daily use — backed by a lifetime warranty.
: Yes — it works completely standalone as a lick mat on any surface. But it was also designed to lock into the Super Feedy bowl as a lid — so it seals the bowl for travel, storage, and food prep. If you have the 4-in-1 system, the lick mat does double duty. If you just have the mat, it's still the best standalone enrichment surface you'll find.
: Both, and that's the point. Licking releases dopamine and calming hormones, which is why it settles anxious dogs. It slows fast eaters, which reduces gulped air and vomiting. It provides mental stimulation that tires a busy brain. And the licking action stimulates saliva, which helps protect teeth and gums. It's one of the few enrichment tools that does something measurable for your dog's body and mind at once.
: If your dog won't engage with it —or it doesn't hold up to daily use — contact us for a full refund. No forms. No questions asked. Zero risk.
: Manufacturing defects and structural failure for the life of the product. If something's wrong, contact us any time. We'll sort it. Built to last — the warranty is proof we mean it.

Super Feedy Slow Feed Bowl - Arthritis friendly product

Wonderful product

Fantastic product with a lot of thought and intent behind it. Not just about slowing dogs down when theyre eating, theres also the focus on enrichment, versatility and easy of use and cleaning. This is a wonderful slow feeder bowl that has been brilliantly designed. I think every dog parent should have one of these!

Everything my dog needed

Such a great product. My dog enjoys the different textures of the lick mat and I love how it clips on top as a lid. The slow feeder works well to slow my dogs eating down and it seems to be working really well for her. My favourite bit is that it’s dishwasher safe. Highly recommend.

Dark Grey Bowl with Blue Lickmat

Works very well!

I have two 11 month old Bernese mountain dogs. Prior to finding these slow feeders, I was feeding them from muffin trays to try to slow them down. They have gone from finishing their food in 2 minutes to at least 10 minutes! Amazing result. The bowls are a good size for large dogs and the high sides make them work harder for their food. Love it

Blue

Layla

Three year old ridgeback girl
Eats treats slowly chews carrot and apple slowly but give her a bowl of food and it’s inhaled even in a go slow bowl

Super feedy is a game changer

Thank you for the product ❤️❤️❤️❤️❤️❤️❤️

Dark Grey Bowl with Blue Lickmat

This product is AMAZING !!

I have a beautiful Assistance Dog - Delia, and lately because I have developed a physical disability which requires life changing surgery as well as struggling with mental health conditions I am unable to walk her or even play with her as much as I did and she has developed some anxiety. I’ve been looking for ways to keep her mentally stimulated. Then along comes the Super Feedy and literally the first day I gave her dinner in it she took nearly a good 30 minutes to completely lick that feeder clean. And the lid doubling as a licky mat is awesome because I can attach it to the feeder and it’s physically easier for me to set up and clean. This is truly a fantastic product . And the owners are just so great, really down to earth caring people and I don’t even know them but they way they reached out to me after I commented on their socials was just lovely. Not many businesses have that personal connection anymore. I really recommend the Super Feedy. :-)

Warm Ocean Red Bowl with Teal Lickmat

Life saver!

My dog used to eat his meals so quickly I had to watch him eat to make sure he didn't choke from now chewing. Super Feedy has slowed his eating substantially making for a safer meal time and engaged my dog in the eating process. Thank you!

Blue Bowl and Warm Ocean Red Lickmat

Oban said

This bowl is stopping me from gobbling my food. Thanks.

Dark Grey Bowl with Blue Lickmat

Game changer for my cocker spaniel max

Our cocker spaniel was always a speed eater we had tried so many slow feeder bowls, split meals into two halves , made him stop half way through then restart to no success ending up in coughing, reverse sneezing and to point of being sick . Then we found super feedy and sounded good so desperation we tried it as he was now being sick every meal and nothing was working and he would be grumpy as his tummy was hurting to point he would snap at us at times . What a game changer now he takes so much longer to eat his meal even crunching his food no more burping ,being sick of sneezing just pure silence as he eats I have my happy boy back smiling and waggy tail wish I had known about this a long time ago

Blue Bowl and Warm Ocean Red Lickmat

Grace

Our Bulldog eats like every meal is her last!!! Our new Super Feedy has helped us to slow her down, awesome product!

Blue Bowl and Warm Ocean Red Lickmat

The best way to slow down feeding you pup/ dog.

This feeder is super sturdy and my 5 month Border Collie loves eating from the lick mat as well as the main tray. Slows her down and gives her some well needed mental stimulation. Honestly love this product Well built, super easy to clean afterwards too. Highly recommend this. The people behind this are easy to communicate with as well Great product at a fantastic price too.

Dark Grey Bowl with Blue Lickmat

A game changer for my dog

Frosty used to completely inhale his food in 20 seconds and several times it caused him to vomit. I was looking for a solution and found Super Feedy and am so glad I chose this, it works so well and the lick mat and suction cup are amazing! Great value and an awesome investment for life!

This bowl system is the real deal!!

Ordered this bowl for my dog that inhales his food. Not only does he enjoy his meals more now, he loves to root around and find all the cool surprises that I have build in his meal. The licking Matt was bonus, since I work from home, this is a life saver for all my zoom calls! He is completely focused on the mat, making it so nice to do a call without a bark. Excellent quality, love throwing in the dishwasher too! Love this bowl..never going back to a regular bowl!

Dark Grey Bowl with Blue Lickmat

Best pet-related purchase EVER

I have a very large, very energetic chocolate lab.Thanks to our Super Feedy slow feeder, we have finally been able to prolong the meal since he can no longer gobble up his meal in two bites! Will be recommending to all my pet owner friends!

Warm Ocean Red

Amazing food bowl

The Super Feedy Bowl is amazing! Since our dogs have been using it, it has helped them eat more slowly. It’s very easy to wash and incredibly durable.

Sturdy, Practical, We Love It

We’ve tried a few slow feeders, but this one is by far the best. The sturdy design holds up well even with my dog’s enthusiastic eating habits, and the large capacity fits his big meals perfectly. He’s no longer gulping everything down in one go, and I’ve noticed a big improvement in his digestion. It’s also really easy to rinse out after meals, which is a huge plus for me!

Thicker, Durable, and Dishwasher Safe!

I’ve tried a few lick mats before, but the Super Feedy mat is definitely thicker and sturdier than the others. It doesn’t bend or warp, even with daily use. The best part? Two different patterns—one side for soft spreads like peanut butter, the other for more complex treats. And I love that it’s dishwasher safe, making cleanup a breeze! It’s worth every penny, and my dog is obsessed with it.

Reduces Treat Wastage, Great Design!

There’s been so much thought put into this lick mat, and you can tell! It strikes the perfect balance between making treats challenging to access but not impossible for my dog. With other mats, I always had a ton of leftover peanut butter going to waste, but this one is designed to minimize that. Over time, I’ve noticed I’m saving money on treats because there’s hardly any wastage. We absolutely love this mat—it’s a smart investment for any dog owner!

Very handy

super large bowl so finally something suitable for larger breeds. Furthermore, the super feedy is easy to use and you have 2 lick mats and a slow feeder in 1x

Finally, a Slow Feeder That Works for My Speedy Border Collie!

My Border Collie, Luna, has always been a super fast eater. I was skeptical about slow feeder bowls because the ones we tried before didn’t really work. But then we got the Super Feedy, and it’s a total game-changer! Luna now eats at a healthy pace, and the bowl doesn’t slide around, thanks to the suction cup. The two sided lick mat is her favourite part—she licks it clean every time. This bowl isn’t just a feeder; it’s a complete mealtime solution. If you have a speed-eating dog, you’ve got to try this!

Blue

What a game changer!

I can't recommend the Super Feedy slow feeder bowl enough! Our dog used to gulp down his food in seconds, leading to digestive issues. Since switching to Super Feedy, his eating pace has significantly slowed, improving his digestion and overall mealtime behaviour. The sturdy, non-slip design keeps the bowl in place, and the large capacity is perfect for his raw diet. It's been a game-changer for us! You get what you pay for with this bowl.

Amazing and versatile product! Genuine and caring company!

As a business owner of a doggy day care centre I can highly recommend the Super Feedy 4 in 1 slow feeder. We were constantly trying different slow feeders for the dogs at lunch time. We found they all moved around too much, that the dogs could pick them up and empty the bowls or the quality was low and we were having to replace them too often. We're delighted to have found this product and wouldn't purchase anything else.

On a personal note, in recent travels I found the Super Feedy incredibly handy for storage and as a quick licking-mat to settle nerves in the car. Slowing down gulping was a priority when choosing a new slow feeder and this quality product has suction caps that actually work which means the bowl remains in the same room - instead of all over the house!

Times are tough and despite this, owner Ryan has supported our work in South East Asia with street dog & cat desexing by donating product for our fundraisers. The team at Super Feedy have been incredibly generous, supportive and delightful to work with. And to top it off their products are created using recycled materials, showing a genuine care for the environment.

Get one! You wont be sorry!

Newfoundland and Superfeedy

We needed to teach our newfie pup to slow it down when esting so she wouldn't vomit straight after meals. Superfeedy solved this and it's a high quality build that our large breed has been using for over 12 months with no issues. Thank you Ryan, Belle and Marley and we will recommend to all of the large breed owners we know! Awesome. 5 stars.

The BEST Slow Feeder on the market!!

My 4 year old groodle loves his food soo much and he would devour his entire dinner within a minute. This would sometimes cause him to vomit his food back up because he ate too quickly, he would burp a lot and as he is also a large breed with a deep chest, so he is more prone to bloating. I purchased a Super Feedy slow feeder and the difference has been sensational. It takes Harry 8 to 10 minutes to finish his dinner now, no more vomiting and much less burping. Not to mention he really enjoys eating dinner this way, so he is very content and satisfied afterwards. Thanks so much Super Feedy! We couldn't be happier.

Perfect slow feeder

One of the best products I bought for my Labrador puppy. He went from one minute to inhale his food in a traditional food bowl to 15 minutes in slow feeder. Easy to travel with and clean. If you were to make one purchase to avoid bloat, this is definitely a must have.

Great slow feeder with licky mat cover

This slow feeder is perfect. Love it's size, in comparison with the others in the market. Also the licky mat cover is super useful to transport the foor but also an enrichemtn option. Would totally recommend!

Country

Reversible Dog Lick Mat | Super Feedy

See Why 20,000+ Dog Parents Made the Switch.

Thinking About Making The Switch? Start Here.

Built For Real Dogs. Recognised Around The World.

Licking Is a Health Tool. Most Owners Treat It Like a Treat Holder.

Most Lick Mats Keep Dogs Busy. The Right One Helps Them Settle.

Calms an anxious dog

Slows the fast eater

Gives busy minds a job

Most lick mats stop here.

Most Lick Mats Give You One Experience. We Give You Two.

Two Textures

Built To Last

Designed For Real Dogs

Why Licking Works

Veterinarians Don't Recommend Complexity. They Recommend Calm.

Dr. Hannah Capon, MA Vet MB MRCVS, CCRP

Dr. Phillip Sacks, BVSc (Hons), MACVSc

The Reversible Lick Mat Works Every Time Your Dog Needs to Be Calm.

Most Lick Mats Keep Dogs Busy. We Help Dogs Settle.

The Reversible Lick Mat Dog Parents Buy After Trying Others

Finally A Lick Mat That Lasts

Keeps My Dog Interested Longer

Better Than Every Cheap One We Tried

Thick, Durable, And Easy To Clean

From dog parents who've been through every other mat first.

Works With Every Diet. From Raw to Kibble to Wet Food.

More Than A Lick Mat. Built For Everyday Life.

The Reversible Lick Mat Handles Treat Time. The 4-in-1 Handles Every Meal.

Don't Take Our Word For It. Let Your Dog Decide.

Thinking About Making The Switch? Start Here.

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Your free guides are ready.

Reversible Dog Lick Mat | Super Feedy

Build Your Super Feedy Set & Save

Pick Your Favourite Colour Combinations.

See Why 20,000+ Dog Parents Made the Switch.

Thinking About Making The Switch? Start Here.

Built For Real Dogs. Recognised Around The World.

Licking Is a Health Tool. Most Owners Treat It Like a Treat Holder.

Most Lick Mats Keep Dogs Busy. The Right One Helps Them Settle.

Calms an anxious dog

Slows the fast eater

Gives busy minds a job

Most lick mats stop here.

Most Lick Mats Give You One Experience. We Give You Two.

Two Textures

Built To Last

Designed For Real Dogs

Why Licking Works

Veterinarians Don't Recommend Complexity. They Recommend Calm.

Dr. Hannah Capon, MA Vet MB MRCVS, CCRP

Dr. Phillip Sacks, BVSc (Hons), MACVSc

The Reversible Lick Mat Works Every Time Your Dog Needs to Be Calm.

Most Lick Mats Keep Dogs Busy. We Help Dogs Settle.

The Reversible Lick Mat Dog Parents Buy After Trying Others

Finally A Lick Mat That Lasts

Keeps My Dog Interested Longer

Better Than Every Cheap One We Tried

Thick, Durable, And Easy To Clean

From dog parents who've been through every other mat first.

Works With Every Diet. From Raw to Kibble to Wet Food.

More Than A Lick Mat. Built For Everyday Life.

The Reversible Lick Mat Handles Treat Time. The 4-in-1 Handles Every Meal.

Don't Take Our Word For It. Let Your Dog Decide.

Thinking About Making The Switch? Start Here.

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