Award-Winning Australian Dog Feeding System Launches in the U.S. on Chewy

Melbourne-founded Super Feedy today brings its 4-in-1 feeding system — 2025 Pet Innovation Award winner — to American dog parents.

By Ryan Fong, Founder of Super Feedy · Melbourne, Australia · September 9, 2026

MELBOURNE, AUSTRALIA — September 9, 2026 — Australian pet company Super Feedy today launched in the United States, bringing its award-winning 4-in-1 dog feeding system to American dog parents through Chewy.

Most slow feeders are built to do one thing: slow a dog down at mealtime. Super Feedy set out to rethink the whole idea — building a single system around the way dogs actually eat, lick, interact with food and travel.

The launch marks a major milestone for the Melbourne-founded company, taking an Australian-designed product from its earliest days with two family dogs to one of the world's largest pet markets.

Super Feedy was founded by Australian entrepreneur Ryan O'Neill Fong, who set out to rethink the traditional dog bowl after seeing the limits of conventional slow feeders with his own dogs, Belle and Marley.

Rather than build another bowl, Super Feedy developed the 4-in-1 Feeding System, combining:

• Slow feeding to encourage dogs to eat at a calmer, more controlled pace
• Lick mat enrichment with a reversible, two-texture design
• Meal prep and storage, with the lick mat doubling as a sealing lid
• Travel feeding, built on a patented suction-cup base that locks to smooth surfaces so dogs can't tip or flip it

That patented base — a first in the category — anchors the system and lets it move from the kitchen to life on the go without spills.

The design was recognized internationally in 2025, when Super Feedy was named Travel Feeders/Waterers Product of the Year at the Pet Innovation Awards, following more than 2,500 nominations from around the world. The brand has since grown to more than 20,000 dog parents, with a 4.9-star rating across 2,040 verified reviews.

"We never set out to build another dog bowl. We wanted to rethink what mealtime could be for dogs and their parents. Belle and Marley were the reason we started — they helped us see there was a chance to build something far more useful than a traditional slow feeder."

— Ryan O'Neill Fong, Founder of Super Feedy

The company's philosophy is captured in its platform, Designed Around Dogs — the belief that pet products should be built around the natural behaviors and needs of the animals using them.

From Melbourne to the U.S.

Super Feedy's journey began in Melbourne with product development, testing and refinement before expanding into international markets.

The 2025 Pet Innovation Award marked an important milestone, validating the company's approach to combining multiple everyday feeding functions into a single product.

Now, through its launch with Chewy, Super Feedy is bringing that approach directly to American dog parents.

"Winning the Pet Innovation Award gave us real confidence that we'd created something genuinely different. Launching in America with Chewy is the next big step. We're incredibly proud that a product designed in Melbourne for our own dogs can now be part of mealtimes for dogs across the United States."

— Ryan O'Neill Fong

More than a slow feeder

Traditional slow feeders are designed to do one thing: slow down eating. Super Feedy takes a broader approach — combining feeding, enrichment, prep, storage and travel into one system.

The result gives dog parents more flexibility while giving dogs more ways to interact with their food.

"The pet industry has traditionally split feeding, enrichment and travel into separate products. We asked a simple question: why can't one product do more, if it's designed properly?"

— Ryan O'Neill Fong

That question became the foundation for Super Feedy's 4-in-1 system.

"At the end of the day, this all started with two dogs. We wanted to make Belle and Marley's mealtimes better. Seeing Super Feedy make its way into homes across America is incredibly rewarding."

— Ryan O'Neill Fong

Designed Around Dogs. Mealtime Reimagined.