Get results from day one.
2,040 Verified Reviews
One smart product replaces multiple pet products.
60-night happiness guarantee
Lifetime Coverage Warranty
20,000+ Dog Parents Switched
The Super Feedy Reversible Lick Mat 2cm thick — the thickest lick mat on the market. Dishwasher safe. Freezer safe. Lifetime warranty.
First Meal Guide + 14-Day Calmer Mealtimes Guide (digital) — so it works from day one, not day five.
If your dog won't engage with it — email me directly, hello@superfeedy.com. I'll refund you the same day. No forms.
Recommended by Vets
""A simple, effective way to slow eating and support better digestion. It activates natural foraging instincts, stimulates dopamine, and supports both digestive and mental well-being.""
Three things a $10 mat can't do.
First: it won't reverse. The Super Feedy is the only reversible lick mat on the market — two textures, two challenge levels, one mat. Sized for small dogs. Second: it won't last. Most cheap mats warp in the dishwasher, fold after freezing, and end up in the bin within months. At 1.5cm thick, Super Feedy holds its shape wash after wash — backed by a lifetime warranty. Third: it won't hold food properly for a small muzzle. Cheap mats trap food in tiny grooves your small dog can't reach and you can't clean. The Y-Pattern holds food in the texture — your dog gets it all.
The average dog parent buys 3 lick mats before finding one that works. At $10–25 each, that's $30–75 spent on mats in the bin. You're not paying more. You're paying once.
That's exactly what the two-texture design solves. One texture — same pattern every day — and your dog habituates within a week. Engagement drops. The mat becomes background noise. Super Feedy flips. Y-Pattern side for meals: holds wet food, broth, raw paste in the texture so every lick is a find. Fish Scale side for treats: freeze with peanut butter or yogurt and your dog works it for 15–20 minutes. Two different experiences. Two different challenge levels. Boredom isn't a dog problem — it's a single-texture problem.
No. The Y-Pattern holds food inside the texture so your dog works for every lick.Washes clean in the dishwasher.No waste. No build-up.
Materials and construction for the life of the product. One purchase, done.
"Best Slow Feeder Dog Bowl — People Pet Awards 2024."
"A revolutionary all-in-one slow feeder and travel bowl, redefining canine dining."
"The dog bowl has been labelled the 'best quality slow feeder bowl ever'."
"Its multifunctional design offers both practicality and interactive features"
"Best Slow Feeder Dog Bowl — People Pet Awards 2024."
"A revolutionary all-in-one slow feeder and travel bowl, redefining canine dining."
"The dog bowl has been labelled the 'best quality slow feeder bowl ever'."
"Its multifunctional design offers both practicality and interactive features"
Small dogs don't engage with enrichment the same way large dogs do.
❯ Different mouths.
❯ Different licking patterns.
❯ Different behaviours.
That's why we redesigned every texture around smaller dogs.
❯ Not smaller portions.
❯ Better enrichment.
Licking naturally releases calming hormones and helps dogs self-regulate.
That's why vets recommend lick mats for anxious dogs, thunderstorms, grooming appointments, crate training and fast eaters.
The right lick mat isn't just enrichment.
It's one of the simplest ways to create a calmer dog.
Licking releases endorphins and calming hormones. A mat gives your dog somewhere to channel it — before the vet, during a storm, when you leave the house.
Spread a meal across the texture and a 20-second inhale becomes 15 minutes of focused licking. Less gulped air. A calmer gut.
Foraging for food in the grooves is mental work. A dog that works for their food is calmer, less bored, less destructive between meals.
Many mats use thin silicone and a single texture. Super Feedy's reversible design gives dogs two enrichment experiences in one durable mat built for everyday use.
Two completely different enrichment experiences — Y-Pattern holds wet food and broth for meals, Fish Scale holds treats and frozen spreads for longer sessions. Flip it and your dog gets a fresh challenge every time.
Nearly double the average lick mat. Stays flat in the dishwasher, rigid from the freezer. The thickness maintains the groove depth, so the texture keeps working — your dog doesn't stop engaging after week one.
The patterns were designed so smaller mouths can easily reach food while still extending enrichment time.
Licking naturally releases calming hormones and encourages focused behaviour. The result is a calmer, more settled dog—not just a distracted one.
Two independent veterinarians reviewed Super Feedy because calmer dogs create better experiences at home and during care. Both recommended it.
Its clever design turns eating into a rewarding puzzle, reducing discomfort and promoting slow, mindful meals.
Vet Surgeon, Canine Arthritis Management (UK)
A simple, effective way to slow eating and support better digestion. It activates natural foraging instincts, stimulates dopamine, and supports both digestive and mental well-being.
Veterinary Director, Burwood Vet & Animal Hospital, Melbourne
60-night money-back guarantee
❯ Vet visit.
❯ Thunderstorm.
❯ Grooming.
❯ Guests arriving.
❯ Crate training.
The right enrichment tool helps dogs settle wherever life takes them.
Comparison
The goal isn't to make enrichment harder. It's to help dogs relax for longer.
| Feature | Super Feedy ✦ Best Value | Typical Lick Mat |
|---|---|---|
| Two enrichment experiences in one mat | Yes | One texture — dog loses interest quickly |
| Designed differently because dogs use it differently | Yes | Similar designs everywhere |
| Built for years, not months | Yes | Thin — warps in dishwasher and freezer |
| Actually easy to live with | Yes | Often hand wash only |
| Dogs can actually finish what's on it | Yes | Food gets trapped in the pattern |
| Doesn't trap food or bacteria | Yes | Tiny grooves trap residue over time |
| Helps dogs settle | Yes | Mainly keeps dogs occupied |
| Litetime warranty | Yes | No |
See how dog parents are using the Super Feedy reversible lick mat to create calmer, longer-lasting enrichment routines every day.
You can instantly feel the difference in quality. The thick silicone doesn’t warp in the dishwasher and still looks brand new after daily use.
Most lick mats bored my dog after a few uses. The reversible textures keep things interesting and the thick design actually stays in place.
We’ve gone through so many flimsy lick mats before this. Super Feedy feels durable, sturdy, and made for real everyday use.
I expected the textures to be hard to clean but it rinses off so easily. The thicker silicone feels premium and holds up perfectly in the dishwasher.
Most had already tried two or three alternatives. This is what changed when they switched.
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Raw. Cooked. Fresh. Wet. Frozen.
The reversible design works with virtually every enrichment style and feeding approach. One mat. Endless possibilities.
Endorsed by vets in Australia and the UK.
60-Night Guarantee
Food grade silicone. BPA & phthalate-free.
20,000+ Dogs Switched
Endorsed by vets in Australia and the UK.
60-Night Guarantee
Food grade silicone. BPA & phthalate-free.
20,000+ Dogs Switched
The lick mat helps dogs settle. The 4-in-1 combines enrichment, slow feeding, meal prep and travel functionality in one feeding system. Most lick mats stop at enrichment. The 4-in-1 doesn't.
Try it for 60 nights. If it doesn't improve your dog's mealtime experience, we'll refund you. Simple.
