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2025 PET INNOVATION AWARD
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Lifetime warranty
Trusted by 20,000+ Dog Parents
Why Veterinarians Support Super Feedy
""A simple, effective way to slow eating and support better digestion. It activates natural foraging instincts, stimulates dopamine, and supports both digestive and mental well-being.""
Most lick mats have one texture. This one is reversible, with a different texture on each side, so your dog gets variety from one mat. The Large has room for bigger dogs and bigger portions, it’s made from thick food-safe silicone, and it has a lifetime warranty.
Most lick mats repeat one texture. Super Feedy has two: the Y-pattern side holds food in the grooves, and the fish-scale side is a different challenge. Flip it to change how your dog works through the food. The Large also gives medium and large dogs more room to lick.
Try it at home for 60 days. Let your dog try both sides with a few different foods. If it isn’t right for them, contact us within 60 days and we’ll refund the product price.
"Best Slow Feeder Dog Bowl — People Pet Awards 2024."
"Selected for AKC Family Dog's Spring/Summer 2026 Must-Have Gear Guide."
"A revolutionary all-in-one slow feeder and travel bowl, redefining canine dining."
"The dog bowl has been labelled the 'best quality slow feeder bowl ever'."
"Its multifunctional design offers both practicality and interactive features"
"Best Slow Feeder Dog Bowl — People Pet Awards 2024."
"Selected for AKC Family Dog's Spring/Summer 2026 Must-Have Gear Guide."
"A revolutionary all-in-one slow feeder and travel bowl, redefining canine dining."
"The dog bowl has been labelled the 'best quality slow feeder bowl ever'."
"Its multifunctional design offers both practicality and interactive features"
Flip the mat to change the texture, the way food is spread and how your dog interacts with each serve.
Flip the mat for a different licking surface.
Use either side depending on how you want to spread the food.
A larger surface gives medium and large dogs more space to lick.
The Large Reversible Lick Mat gives medium and large dogs room for bigger mouths and bigger portions.
More usable space for larger mouths and portions.
Different grooves and patterns give your dog another way to work through food.
Y-Pattern and Fish Scale: one side for meals, one for treats and freezing.
Thick Silicone: food-safe, freezer safe and top-rack dishwasher safe.
Use It Beyond Treats / Spread part of their dinner on it to make the meal last longer.
Turn everyday food into an opportunity for enrichment.
Peanut butter, yogurt and other dog-safe spreads.
Wet food, purées and suitable meal toppers.
Spread, freeze and serve when you want the enrichment to last longer.
A simple way to turn part of your dog's food into an activity.
THE DIFFERENCE
| Feature | Super Feedy Large Reversible Lick Mat ✦ Best Value | STANDARD LICK MAT |
|---|---|---|
| Reversible design | Yes | Usually one-sided |
| Two textures | Yes | Usually one |
| Designed for 15kg+ dogs | Yes | Varies |
| Generous usable space | Yes | Varies |
| Thick silicone | Thick, durable, food-safe silicone | Material and thickness vary |
| Freezer safe | Yes | Varies by product |
| Dishwasher safe | Yes | Varies |
| Lifetime warranty | Yes | No |
You can instantly feel the difference in quality. The thick silicone doesn’t warp in the dishwasher and still looks brand new after daily use.
"We've gone through a few lick mats over the years and they always end up curling or wearing out. This one feels so much sturdier and still looks brand new after months of use and regular trips through the dishwasher."
Most lick mats bored my dog after a few uses. The reversible textures keep things interesting and the thick design actually stays in place.
"My Kelpie finishes everything in record time, but this lick mat actually keeps him engaged. The two different patterns add variety and it's become part of our daily routine."
"What I love most is that my dog can actually get to the food without it being too easy or too difficult. We use peanut butter, yoghurt and wet food all the time, and there's far less waste compared to other lick mats we've tried."
We’ve gone through so many flimsy lick mats before this. Super Feedy feels durable, sturdy, and made for real everyday use.
"The reversible design is brilliant. One side for an easier challenge and the other when I want to keep my dog occupied for longer. It's one of those products you wish you'd bought sooner."
I expected the textures to be hard to clean but it rinses off so easily. The thicker silicone feels premium and holds up perfectly in the dishwasher.
Its clever design turns eating into a rewarding puzzle, reducing discomfort and promoting slow, mindful meals.
Vet Surgeon, Canine Arthritis Management (UK)
A simple, effective way to slow eating and support better digestion. It activates natural foraging instincts, stimulates dopamine, and supports both digestive and mental well-being.
Veterinary Director, Burwood Vet & Animal Hospital, Melbourne
60-day money-back guarantee
Add the Large 4-in-1 System for slow feeding, licking, food prep and travel in one system.
Give your dog time to explore both textures and find their favourite way to use it.
If it’s not right for your dog, send it back within 60 days and we’ll refund the product price.
