Get results from day one.
2,040 Verified Reviews
Most lick mats only give dogs one challenge. Super Feedy gives them two.Two enrichment patterns. One reversible design. More variety. More engagement. Less boredom.
Why Veterinarians Support Super Feedy
""A simple, effective way to slow eating and support better digestion. It activates natural foraging instincts, stimulates dopamine, and supports both digestive and mental well-being.""
60-night happiness guarantee
Lifetime Coverage Warranty
20,000+ Dog Parents Switched
The Super Feedy Reversible Lick Mat 2cm thick — the thickest lick mat on the market. Dishwasher safe. Freezer safe. Lifetime warranty.
First Meal Guide + 14-Day Calmer Mealtimes Guide (digital) — so it works from day one, not day five.
If your dog won't engage with it — email me directly, hello@superfeedy.com. I'll refund you the same day. No forms.
Three things a $10 mat can't do.
First: it won't reverse. The Super Feedy is the only reversible lick mat on the market — two textures, two challenge levels, one mat. Sized for small dogs. Second: it won't last. Most cheap mats warp in the dishwasher, fold after freezing, and end up in the bin within months. At 1.5cm thick, Super Feedy holds its shape wash after wash — backed by a lifetime warranty. Third: it won't hold food properly for a small muzzle. Cheap mats trap food in tiny grooves your small dog can't reach and you can't clean. The Y-Pattern holds food in the texture — your dog gets it all.
The average dog parent buys 3 lick mats before finding one that works. At $10–25 each, that's $30–75 spent on mats in the bin. You're not paying more. You're paying once.
That's exactly what the two-texture design solves. One texture — same pattern every day — and your dog habituates within a week. Engagement drops. The mat becomes background noise. Super Feedy flips. Y-Pattern side for meals: holds wet food, broth, raw paste in the texture so every lick is a find. Fish Scale side for treats: freeze with peanut butter or yogurt and your dog works it for 15–20 minutes. Two different experiences. Two different challenge levels. Boredom isn't a dog problem — it's a single-texture problem.
No. The Y-Pattern holds food inside the texture so your dog works for every lick.Washes clean in the dishwasher.No waste. No build-up.
Materials and construction for the life of the product. One purchase, done.
Recognised by pet experts, media and dog owners for helping dogs stay calmer, more engaged and more focused.
"Best Slow Feeder Dog Bowl — People Pet Awards 2024."
"Selected for AKC Family Dog's Spring/Summer 2026 Must-Have Gear Guide."
"A revolutionary all-in-one slow feeder and travel bowl, redefining canine dining."
"The dog bowl has been labelled the 'best quality slow feeder bowl ever'."
"Its multifunctional design offers both practicality and interactive features"
"Best Slow Feeder Dog Bowl — People Pet Awards 2024."
"Selected for AKC Family Dog's Spring/Summer 2026 Must-Have Gear Guide."
"A revolutionary all-in-one slow feeder and travel bowl, redefining canine dining."
"The dog bowl has been labelled the 'best quality slow feeder bowl ever'."
"Its multifunctional design offers both practicality and interactive features"
Most lick mats are simply scaled down.
❯ We started with a different question:
❯ How do small dogs actually use enrichment?
That's why Super Feedy combines two enrichment patterns, a thicker design and practical everyday usability into one reversible lick mat.
That's why we redesigned every texture around smaller dogs.
❯ Not smaller portions.
❯ Better enrichment.
Licking naturally encourages calm, focused behaviour. That's why enrichment routines are often used during grooming, crate training, visitors, thunderstorms and quiet time. The right lick mat doesn't just keep dogs busy. It helps them settle.
Most enrichment products stop at distraction. Super Feedy was designed to encourage calm, focused licking behaviour that helps dogs stay engaged for longer. Because enrichment works best when it becomes part of a routine.
Two completely different enrichment experiences — Y-Pattern holds wet food and broth for meals, Fish Scale holds treats and frozen spreads for longer sessions. Flip it and your dog gets a fresh challenge every time.
Nearly double the average lick mat. Stays flat in the dishwasher, rigid from the freezer. The thickness maintains the groove depth, so the texture keeps working — your dog doesn't stop engaging after week one.
The patterns were designed so smaller mouths can easily reach food while still extending enrichment time.
Licking naturally releases calming hormones and encourages focused behaviour. The result is a calmer, more settled dog—not just a distracted one.
Two independent veterinarians reviewed Super Feedy because calmer dogs create better experiences at home and during care. Both recommended it.
Its clever design turns eating into a rewarding puzzle, reducing discomfort and promoting slow, mindful meals.
Vet Surgeon, Canine Arthritis Management (UK)
A simple, effective way to slow eating and support better digestion. It activates natural foraging instincts, stimulates dopamine, and supports both digestive and mental well-being.
Veterinary Director, Burwood Vet & Animal Hospital, Melbourne
60-day money-back guarantee
❯ Vet visit.
❯ Thunderstorm.
❯ Grooming.
❯ Guests arriving.
❯ Crate training.
The right enrichment tool helps dogs settle wherever life takes them.
Comparison
The goal isn't to make enrichment harder. It's to help dogs relax for longer.
| Feature | Super Feedy ✦ Best Value | Typical Lick Mat |
|---|---|---|
| Two enrichment experiences in one mat | Yes | One texture — dog loses interest quickly |
| Designed differently because dogs use it differently | Yes | Similar designs everywhere |
| Built for years, not months | Yes | Thin — warps in dishwasher and freezer |
| Actually easy to live with | Yes | Often hand wash only |
| Dogs can actually finish what's on it | Yes | Food gets trapped in the pattern |
| Doesn't trap food or bacteria | Yes | Tiny grooves trap residue over time |
| Helps dogs settle | Yes | Mainly keeps dogs occupied |
| Litetime warranty | Yes | No |
See how dog parents are using the Super Feedy reversible lick mat to create calmer, longer-lasting enrichment routines every day.
You can instantly feel the difference in quality. The thick silicone doesn’t warp in the dishwasher and still looks brand new after daily use.
"We've gone through a few lick mats over the years and they always end up curling or wearing out. This one feels so much sturdier and still looks brand new after months of use and regular trips through the dishwasher.
Most lick mats bored my dog after a few uses. The reversible textures keep things interesting and the thick design actually stays in place.
"My Kelpie finishes everything in record time, but this lick mat actually keeps him engaged. The two different patterns add variety and it's become part of our daily routine."
We’ve gone through so many flimsy lick mats before this. Super Feedy feels durable, sturdy, and made for real everyday use.
The reversible lick mat is great, nice and sturdy and Teddy love using it for meals. Great enrichment!
"The reversible design is brilliant. One side for an easier challenge and the other when I want to keep my dog occupied for longer. It's one of those products you wish you'd bought sooner."
I expected the textures to be hard to clean but it rinses off so easily. The thicker silicone feels premium and holds up perfectly in the dishwasher.
Most had already tried two or three alternatives. This is what changed when they switched.
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Raw. Cooked. Fresh. Wet. Frozen.
The reversible design works with virtually every enrichment style and feeding approach. One mat. Endless possibilities.
If it doesn't improve your dog's enrichment routine, return it within 60 days for a refund. Simple. No stress.
