It started with a swollen belly and a late-night drive to the emergency vet. Belle, our Labrador, had eaten too fast again, and this time something was wrong. Super Feedy is what came out of that night.
Belle ate like every meal was her last. Her bowl was empty in under a minute. One night she was pacing and retching, but nothing came up. We searched her symptoms, saw the word bloat, and drove straight to the emergency vet. Her stomach had started to twist, and they treated her that night. With bloat, an hour either way makes the difference.
Marley, our Cocker Spaniel, had her own version of the problem. She brought her dinner back up most nights because she ate too fast. We tried four different products to fix it, and none of them fixed the whole thing. So we built one that did.
Every product fixed one slice of mealtime. A slow feeder slowed eating. A lick mat added enrichment. A prep container stored food. A travel bowl worked away from home. Feeding one dog meant buying, storing and cleaning four of them.
So instead of buying a fifth, we started sketching — on a kitchen floor in Melbourne, with Belle, Marley and a pile of half-eaten dinner. One question has guided every prototype since: would this actually keep Belle and Marley safe and happy at dinner? One bowl. Slow feeder, lick mat, prep and travel — because caring for a dog shouldn't take four products.
Every decision starts with one simple question: "Does this help dog parents care better while working with how dogs naturally eat?"
A patented suction base grips smooth floors, so dogs can’t pick it up or tip it over while they eat.
The channels make dogs lick and search their way through a meal, so they eat slower and stay interested.
Dinner, the lick mat afterwards, tomorrow’s prepped meal and the weekend car trip all use the same bowl and lid.
Food-grade materials, dishwasher safe and covered by a lifetime warranty. Cheap bowls that need replacing every few months cost more in the end.
Super Feedy took years of sketching, prototyping and testing. We tried different patterns, depths, angles and materials, worked through several suction systems and meal types, and tested with dogs of every size. Every failure got us closer to the bowl we’d pictured for Belle and Marley.
We started out wanting the bowl we wished existed for our own two dogs. The awards, media features and vet endorsements came later.
The feedback we care about most still comes from dog parents, like the one who told us, “This is the first feeding product that’s actually worked.”
Named Travel Feeders/Waterers Product of the Year.
Picked for American Kennel Club Family Dog’s Spring/Summer 2026 guide as an essential for dogs who eat too fast.
Called “the best slow feeder dog bowl ever.”
Named a winner in People magazine’s annual Pet Awards.
More than 20,000 dog parents now use Super Feedy, and fewer than 10 have sent it back. Try it with your dog for 60 days.
Join Thousands of Dog Parents Who Care Differently
More than 20,000 dog parents have already made the switch to healthier, calmer mealtimes. We'd love to welcome you too. Because some dogs get fed. Yours gets cared for.