Real Review
★★★★★
Finally A Lick Mat That Lasts
You can instantly feel the difference in quality. The thick silicone doesn’t warp in the dishwasher and still looks brand new after daily use.
AM
Amy M.
Dog owner
Get results from day one.
2,040 Verified Reviews
One smart product replaces multiple pet products.
60-night happiness guarantee
Lifetime warranty
20,000 Dog Owners Switched
The Super Feedy Reversible Lick Mat 2cm thick — the thickest lick mat on the market. Dishwasher safe. Freezer safe. Lifetime warranty.
First Meal Guide + 14-Day Calmer Mealtimes Guide (digital) — so it works from day one, not day five.
If your dog won't engage with it — email hello@superfeedy.com. Full refund, same day.
Recommended by Vets
""A simple, effective way to slow eating and support better digestion. It activates natural foraging instincts, stimulates dopamine, and supports both digestive and mental well-being.""
Three things a $15 mat can't do.
First: it won't reverse. The Super Feedy is the only reversible lick mat on the market — two textures, two challenge levels, one mat. Second: it won't last. Most cheap mats warp in the dishwasher, fold after freezing, and end up in the bin within months. At 2cm thick, Super Feedy holds its shape wash after wash — backed by a lifetime warranty. Third: it won't hold food properly. Cheap mats trap food in tiny grooves your dog can't reach and you can't clean. The Y-Pattern holds food in the texture, not on top — your dog gets it all, and it washes clean every time.
The average dog parent buys 3 lick mats before finding one that works. At $15–25 each, that's $45–75 spent on mats in the bin. You're not paying more. You're paying once.
That's exactly what the two-texture design solves. One texture — same pattern every day — and your dog habituates within a week. Engagement drops. The mat becomes background noise. Super Feedy flips. Y-Pattern side for meals: holds wet food, broth, raw paste in the texture so every lick is a find. Fish Scale side for treats: freeze with peanut butter or yogurt and your dog works it for 15–20 minutes. Two different experiences. Two different challenge levels. Boredom isn't a dog problem — it's a single-texture problem.
No. The Y-Pattern holds food inside the texture so your dog works for every lick.Washes clean in the dishwasher.No waste. No build-up.
Materials and construction for the life of the product. One purchase, done.
"Best Slow Feeder Dog Bowl — People Pet Awards 2024."
"A revolutionary all-in-one slow feeder and travel bowl, redefining canine dining."
"The dog bowl has been labelled the 'best quality slow feeder bowl ever'."
"Its multifunctional design offers both practicality and interactive features"
"Best Slow Feeder Dog Bowl — People Pet Awards 2024."
"A revolutionary all-in-one slow feeder and travel bowl, redefining canine dining."
"The dog bowl has been labelled the 'best quality slow feeder bowl ever'."
"Its multifunctional design offers both practicality and interactive features"
Licking is one of the most natural calming behaviours a dog has.
It helps regulate emotions, release calming hormones and create focus during stressful moments.
That's why we didn't design a lick mat around treats.
We designed it around behaviour.
Because the goal isn't keeping your dog busy.
It's helping them feel calm.
Licking naturally releases calming hormones and gives nervous dogs a productive outlet during storms, grooming and stressful moments.
Spread food across the texture and a 20-second inhale becomes minutes of focused licking and foraging.
Mental enrichment tires dogs in the right way. Less boredom. Less destructive behaviour. More settled afternoons.
Most mats warp, flatten or get ignored. The 2cm-thick reversible design stays engaging and durable for years.
Two completely different enrichment experiences in one mat. The Y-Pattern is ideal for wet food and broths. The Fish Scale side is perfect for treats and frozen spreads. Flip it over and your dog gets a fresh challenge every time.
Nearly twice as thick as most lick mats. The texture stays effective through the dishwasher, freezer and everyday use. No warping. No flattening. No replacing it in six months.
The patterns holds food in the texture instead of sitting on top. That means longer licking sessions, less waste and a more rewarding enrichment experience.
Licking naturally releases calming hormones and encourages focused behaviour. The result is a calmer, more settled dog—not just a distracted one.
Two independent veterinarians reviewed Super Feedy because calmer dogs create better experiences at home and during care. Both recommended it.
Its clever design turns eating into a rewarding puzzle, reducing discomfort and promoting slow, mindful meals.
Vet Surgeon, Canine Arthritis Management (UK)
A simple, effective way to slow eating and support better digestion. It activates natural foraging instincts, stimulates dopamine, and supports both digestive and mental well-being.
Veterinary Director, Burwood Vet & Animal Hospital, Melbourne
60-night money-back guarantee
❯ Vet visit.
❯ Thunderstorm.
❯ Grooming appointment.
❯ Guests arriving.
A dog that can channel licking behaviour settles faster and stays calmer.
Comparison
The goal isn't to buy the cheapest lick mat. It's to buy one that still works six months from now. Most cheap mats warp, tear, flatten or get ignored. This one was designed for daily use.
| Feature | Super Feedy Reversible Lick Mat ✦ Best Value | TYPICAL LICK MAT |
|---|---|---|
| Two enrichment experiences in one mat | Yes | One texture — dog loses interest quickly |
| Designed differently because dogs use it differently | Yes | Similar designs everywhere |
| Built for years, not months | Yes | Thin — warps in dishwasher and freezer |
| Actually easy to live with | Yes | Often hand wash only |
| Dogs can actually finish what's on it | Yes | Food gets trapped in the pattern |
| Doesn't trap food or bacteria | Yes | Tiny grooves trap residue over time |
| Helps dogs settle | Yes | Mainly keeps dogs occupied |
| Backed for life | Yes | Usually not covered |
See how dog parents are using the Super Feedy reversible lick mat to create calmer, longer-lasting enrichment routines every day.
You can instantly feel the difference in quality. The thick silicone doesn’t warp in the dishwasher and still looks brand new after daily use.
Most lick mats bored my dog after a few uses. The reversible textures keep things interesting and the thick design actually stays in place.
We’ve gone through so many flimsy lick mats before this. Super Feedy feels durable, sturdy, and made for real everyday use.
I expected the textures to be hard to clean but it rinses off so easily. The thicker silicone feels premium and holds up perfectly in the dishwasher.
Most had already tried two or three lick mats. This was the first one that worked.
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Raw. Cooked. Fresh. Wet. Frozen.
The reversible design works with virtually every enrichment style and feeding approach. One mat. Endless possibilities.
Endorsed by vets in Australia and the UK.
60-Night Guarantee
Food grade silicone. BPA & phthalate-free.
20,000+ Dogs Switched
Endorsed by vets in Australia and the UK.
60-Night Guarantee
Food grade silicone. BPA & phthalate-free.
20,000+ Dogs Switched
The lick mat helps dogs settle. The 4-in-1 takes that same enrichment experience and combines it with slow feeding, meal prep and travel functionality. Most lick mats stop at enrichment. The 4-in-1 doesn't.
Try it for 60 nights. If it doesn't improve your dog's mealtime experience, we'll refund you. Simple.
