Get results from day one.
2,040 Verified Reviews
Most lick mats offer one experience. Super Feedy gives dogs two. Two enrichment patterns. One reversible design. More variety. Less boredom.
Why Veterinarians Support Super Feedy
""A simple, effective way to slow eating and support better digestion. It activates natural foraging instincts, stimulates dopamine, and supports both digestive and mental well-being.""
60-night happiness guarantee
Lifetime warranty
20,000 Dog Owners Switched
The Super Feedy Reversible Lick Mat 1.5cm thick — the thickest lick mat on the market. Dishwasher safe. Freezer safe. Lifetime warranty.
First Meal Guide + 14-Day Calmer Mealtimes Guide (digital) — so it works from day one, not day five.
If your dog won't engage with it — email hello@superfeedy.com. Full refund, same day.
Most lick mats look similar online. The difference is what happens after a few weeks of use.
Super Feedy's Reversible Lick Mat is 2cm thick, dishwasher safe, freezer safe and designed for daily use. It also gives you two enrichment patterns in one mat, so you're effectively getting two licking experiences in a single product.
Many cheaper mats stretch, tear, warp or get replaced within months. Super Feedy is backed by a lifetime warranty because it was designed to last.
The average dog parent buys 3 lick mats before finding one that works. At $15–25 each, that's $45–75 spent on mats in the bin. You're not paying more. You're paying once.
Most lick mats do one job. Super Feedy was designed to do more.
The reversible design gives you two different enrichment patterns, helping keep dogs engaged for longer. The 2cm-thick food-grade silicone construction is thicker and more durable than most alternatives, while remaining dishwasher safe and freezer safe.
It was built to be used every day, not just occasionally.
It might—and that's exactly why we designed it with two enrichment patterns instead of one.
Many dogs lose interest when every session feels the same. Simply flip the mat over to create a different licking experience and keep enrichment fresh.
It also works with wet food, raw food, yoghurt, peanut butter and frozen treats, giving you dozens of ways to vary mealtime and enrichment sessions.
If your mat cracks, tears, warps or fails under normal use, we'll replace it.
No complicated forms. No time limits.
The mat is dishwasher safe, freezer safe and designed for everyday use. We back it with a lifetime warranty because we expect it to last for years, not months.
Featured by respected pet experts, media and organisations for our innovative approach to healthier mealtimes.
"Best Slow Feeder Dog Bowl — People Pet Awards 2024."
"Selected for AKC Family Dog's Spring/Summer 2026 Must-Have Gear Guide."
"A revolutionary all-in-one slow feeder and travel bowl, redefining canine dining."
"The dog bowl has been labelled the 'best quality slow feeder bowl ever'."
"Its multifunctional design offers both practicality and interactive features"
"Best Slow Feeder Dog Bowl — People Pet Awards 2024."
"Selected for AKC Family Dog's Spring/Summer 2026 Must-Have Gear Guide."
"A revolutionary all-in-one slow feeder and travel bowl, redefining canine dining."
"The dog bowl has been labelled the 'best quality slow feeder bowl ever'."
"Its multifunctional design offers both practicality and interactive features"
20,000+ Dog Parents Served
60-Day Money-Back Guarantee
Lifetime Warranty
Most lick mats offer one experience. Super Feedy combines two enrichment patterns in one reversible design—helping dogs stay engaged longer while giving owners more ways to create rewarding enrichment routines.
The reversible design keeps licking rewarding while reducing boredom over time. Thicker 1.5cm construction for everyday durability.
It's about creating calmer routines. Encouraging natural licking behaviour. Giving your dog something they'll genuinely come back to. Super Feedy's reversible design combines two enrichment patterns in one mat—helping create more rewarding enrichment sessions that dogs keep coming back to.
Because enrichment works best when it becomes part of a routine. Not just an occasional distraction.
Two enrichment patterns in one reversible mat mean your dog stays engaged longer—without getting bored.
Thicker 1.5cm construction. Food-grade silicone. Dishwasher safe. Freezer safe. One mat that's ready for every day.
The textures hold food inside the pattern instead of letting it sit on top. That means longer licking sessions, less waste and more value from every enrichment activity.
Whether you serve raw, wet food, broth, yoghurt, peanut butter or frozen enrichment recipes, the reversible design adapts to the way you already feed.
Most lick mats were designed around smaller portions and smaller breeds. Super Feedy Large was built for medium and large dogs that need more space, more food and longer-lasting enrichment sessions.
✔ Labradors
✔ Golden Retrievers
✔ German Shepherds
✔ Border Collies
✔ Groodles
✔ Staffies
✔ Medium & Large Mixed Breeds
Comparison
The goal isn't to buy the cheapest lick mat. It's to buy one your dog still wants to use six months from now. Most lick mats offer one texture and one experience. Super Feedy combines two enrichment surfaces in one reversible design built for everyday use.
| Feature | Super Feedy Reversible Lick Mat ✦ Best Value | TYPICAL LICK MAT |
|---|---|---|
| Two enrichment experiences in one mat | Yes | One texture — dog loses interest quickly |
| Keeps my dog interested longer | Yes | No |
| Built to last | Thick 1.5cm | Thin — warps in dishwasher and freezer |
| Easy to clean | Dishwasher safe | Often difficult to clean |
| Vet recommended | Yes | Rarely |
| Lifetime Warranty | Yes | Usually not covered |
Fast eating is only part of the problem. That's why experienced veterinarians recommend feeding solutions that encourage slower eating, mental engagement and calmer mealtimes—not just another bowl.
Its clever design turns eating into a rewarding puzzle, reducing discomfort and promoting slow, mindful meals.
Vet Surgeon, Canine Arthritis Management (UK)
A simple, effective way to slow eating and support better digestion. It activates natural foraging instincts, stimulates dopamine, and supports both digestive and mental well-being.
Veterinary Director, Burwood Vet & Animal Hospital, Melbourne
60-day money-back guarantee
You may have already tried another lick mat. That's why people don't go back.
You can instantly feel the difference in quality. The thick silicone doesn’t warp in the dishwasher and still looks brand new after daily use.
"We've gone through a few lick mats over the years and they always end up curling or wearing out. This one feels so much sturdier and still looks brand new after months of use and regular trips through the dishwasher."
Most lick mats bored my dog after a few uses. The reversible textures keep things interesting and the thick design actually stays in place.
"My Kelpie finishes everything in record time, but this lick mat actually keeps him engaged. The two different patterns add variety and it's become part of our daily routine."
"What I love most is that my dog can actually get to the food without it being too easy or too difficult. We use peanut butter, yoghurt and wet food all the time, and there's far less waste compared to other lick mats we've tried."
We’ve gone through so many flimsy lick mats before this. Super Feedy feels durable, sturdy, and made for real everyday use.
"The reversible design is brilliant. One side for an easier challenge and the other when I want to keep my dog occupied for longer. It's one of those products you wish you'd bought sooner."
I expected the textures to be hard to clean but it rinses off so easily. The thicker silicone feels premium and holds up perfectly in the dishwasher.
Whether you use raw food, wet food, yoghurt, peanut butter or frozen treats, Super Feedy adapts to your routine.
If it doesn't improve your dog's enrichment routine, return it within 60 days for a refund. Simple. No stress. No complicated process.
Thousands of dog parents tell us they wish they'd found Super Feedy sooner.
