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2025 PET INNOVATION AWARD
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Why Veterinarians Support Super Feedy
""A simple, effective way to slow eating and support better digestion. It activates natural foraging instincts, stimulates dopamine, and supports both digestive and mental well-being.""
Many lick mats provide one texture and one type of interaction. Super Feedy combines two distinct enrichment surfaces in one reversible design, giving your dog more variety without needing multiple mats.
The Large Reversible Lick Mat also provides generous usable space for bigger dogs and larger portions, with thick, durable, food-safe silicone designed for repeated everyday use.
You are investing in thoughtful design, two enrichment experiences, a lifetime warranty and one versatile mat designed to make everyday enrichment more rewarding.
The average dog parent buys 3 lick mats before finding one that works. At $15–25 each, that's $45–75 spent on mats in the bin. You're not paying more. You're paying once.
Many lick mats use a single repeated texture. Super Feedy features two distinct enrichment surfaces, allowing you to vary how food is spread and how your dog interacts with it.
Its reversible design provides different licking experiences in one mat, while the generous surface gives medium and large dogs more room to lick, explore and enjoy larger serves.
Made from thick, durable, food-safe silicone and backed by a lifetime warranty, it was designed for more variety and more rewarding everyday enrichment. Two Textures. More Space. One Thoughtfully Designed Enrichment Mat.
You can try the Super Feedy Reversible Lick Mat at home for 60 days, risk-free.
Give your dog time to explore both textures and experiment with different dog-safe foods and spreads. If it isn’t right for your dog, contact us within the trial period and we’ll help arrange your refund under our 60-day money-back guarantee.
"Best Slow Feeder Dog Bowl — People Pet Awards 2024."
"Selected for AKC Family Dog's Spring/Summer 2026 Must-Have Gear Guide."
"A revolutionary all-in-one slow feeder and travel bowl, redefining canine dining."
"The dog bowl has been labelled the 'best quality slow feeder bowl ever'."
"Its multifunctional design offers both practicality and interactive features"
"Best Slow Feeder Dog Bowl — People Pet Awards 2024."
"Selected for AKC Family Dog's Spring/Summer 2026 Must-Have Gear Guide."
"A revolutionary all-in-one slow feeder and travel bowl, redefining canine dining."
"The dog bowl has been labelled the 'best quality slow feeder bowl ever'."
"Its multifunctional design offers both practicality and interactive features"
Flip the mat to change the texture, the way food is spread and how your dog interacts with each serve.
Two textures. More space. More ways to enrich.
Flip the mat for a different licking surface.
Use either side depending on how you want to spread the food.
A larger surface gives medium and large dogs more space to lick.
Bigger mouths and larger portions need usable space. The Large Reversible Dog Lick Mat gives medium and large dogs more room to lick, explore and enjoy their food.
More usable space for larger mouths and portions.
Different grooves and patterns give your dog another way to work through food.
Two surfaces give you more ways to present treats, meals and enrichment.
Made from food-safe silicone for repeated everyday use, freezing and easy cleaning.
Use dog-safe spreads, wet food, yogurt, purées or meal toppers. For longer-lasting enrichment, spread the food over the mat and freeze it before serving.
Turn everyday food into an opportunity for enrichment.
Peanut butter, yogurt and other dog-safe spreads.
Wet food, purées and suitable meal toppers.
Spread, freeze and serve when you want the enrichment to last longer.
A simple way to turn part of your dog's food into an activity.
THE DIFFERENCE
| Feature | Super Feedy Large Reversible Lick Mat ✦ Best Value | STANDARD LICK MAT |
|---|---|---|
| Reversible design | Yes | Usually one-sided |
| Two textures | Yes | Usually one |
| Designed for 15kg+ dogs | Yes | Varies |
| Generous usable space | Yes | Varies |
| Thick silicone | Thick, durable, food-safe silicone | Material and thickness vary |
| Freezer safe | Yes | Varies by product |
| Dishwasher safe | Yes | Varies |
| Lifetime warranty | Yes | No |
You can instantly feel the difference in quality. The thick silicone doesn’t warp in the dishwasher and still looks brand new after daily use.
"We've gone through a few lick mats over the years and they always end up curling or wearing out. This one feels so much sturdier and still looks brand new after months of use and regular trips through the dishwasher."
Most lick mats bored my dog after a few uses. The reversible textures keep things interesting and the thick design actually stays in place.
"My Kelpie finishes everything in record time, but this lick mat actually keeps him engaged. The two different patterns add variety and it's become part of our daily routine."
"What I love most is that my dog can actually get to the food without it being too easy or too difficult. We use peanut butter, yoghurt and wet food all the time, and there's far less waste compared to other lick mats we've tried."
We’ve gone through so many flimsy lick mats before this. Super Feedy feels durable, sturdy, and made for real everyday use.
"The reversible design is brilliant. One side for an easier challenge and the other when I want to keep my dog occupied for longer. It's one of those products you wish you'd bought sooner."
I expected the textures to be hard to clean but it rinses off so easily. The thicker silicone feels premium and holds up perfectly in the dishwasher.
Its clever design turns eating into a rewarding puzzle, reducing discomfort and promoting slow, mindful meals.
Vet Surgeon, Canine Arthritis Management (UK)
A simple, effective way to slow eating and support better digestion. It activates natural foraging instincts, stimulates dopamine, and supports both digestive and mental well-being.
Veterinary Director, Burwood Vet & Animal Hospital, Melbourne
60-day money-back guarantee
Add the Large 4-in-1 System for slow feeding, licking, food prep and travel in one system.
Give your dog time to explore both textures and find their favourite way to use it.
If it's not right for your dog, return it within 60 days under our money-back guarantee.
