
Finally A Lick Mat That Lasts
You can instantly feel the difference in quality. The thick silicone doesn’t warp in the dishwasher and still looks brand new after daily use.
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2025 PET INNOVATION AWARD

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60-Day Money-Back Guarantee
Lifetime Warranty
Trusted by 20,000+ Dog Parents
Why Veterinarians Support Super Feedy
""A simple, effective way to slow eating and support better digestion. It activates natural foraging instincts, stimulates dopamine, and supports both digestive and mental well-being.""
Dr. Phillip SacksBVSc (Hons), MACVSc Veterinary Director, Burwood Vet & Animal Hospital, Melbourne
Many lick mats provide one texture and one type of interaction. Super Feedy combines two distinct enrichment surfaces in one reversible design, giving your dog more variety without needing multiple mats.
The Small Reversible Lick Mat was purpose-designed around smaller dogs, with comfortable access across both textures and thick, durable, food-safe silicone made for repeated everyday use.
You are investing in thoughtful design, two enrichment experiences, a lifetime warranty and one versatile mat designed to make everyday enrichment more rewarding.
Many lick mats use a single repeated texture. Super Feedy features two distinct enrichment surfaces, allowing you to vary how food is spread and how your dog interacts with it.
Its reversible design provides different licking experiences in one mat, while the purpose-sized format gives smaller dogs comfortable access across both sides.
Made from thick, durable, food-safe silicone and backed by a lifetime warranty, it was designed for more variety, more rewarding engagement and easier everyday enrichment.
Two Textures. One Thoughtfully Designed Enrichment Mat.
You can try the Super Feedy Reversible Lick Mat at home for 60 days, risk-free.
Give your dog time to explore both textures and experiment with different dog-safe foods and spreads. If it isn’t right for your dog, contact us within the trial period and we’ll help arrange your refund under our 60-day money-back guarantee.
"Best Slow Feeder Dog Bowl — People Pet Awards 2024."
"Selected for AKC Family Dog's Spring/Summer 2026 Must-Have Gear Guide."
"A revolutionary all-in-one slow feeder and travel bowl, redefining canine dining."
"The dog bowl has been labelled the 'best quality slow feeder bowl ever'."
"Its multifunctional design offers both practicality and interactive features"
"Best Slow Feeder Dog Bowl — People Pet Awards 2024."
"Selected for AKC Family Dog's Spring/Summer 2026 Must-Have Gear Guide."
"A revolutionary all-in-one slow feeder and travel bowl, redefining canine dining."
"The dog bowl has been labelled the 'best quality slow feeder bowl ever'."
"Its multifunctional design offers both practicality and interactive features"
Different textures create different ways for your dog to lick, explore and interact with food.
Two sides. More variety. One mat.
A Different Way To Lick. Use one side for a different spread pattern and licking experience.
Switch It Up. Flip the mat when you want to change the challenge and keep everyday enrichment varied.
Smaller mouths and portions need a mat they can comfortably access. Super Feedy was purpose-designed around smaller dogs, with two textures and a format that's easy to explore from either side.
Each side creates a different licking experience, giving you more ways to vary treats, meals and enrichment.
Different grooves and patterns hold food in different ways—creating variety without making every lick unnecessarily difficult.
Sized around smaller mouths, portions and comfortable access across both enrichment surfaces.
Made from food-safe silicone for repeated everyday use, freezing and easy cleaning.
Use it throughout the day to turn everyday food into an opportunity for enrichment.
Small dog. Thoughtful design. More ways to enrich.
Peanut butter, yoghurt and dog-safe spreads.
Wet food, purées and other suitable foods.
Freeze prepared food for a longer-lasting activity.
Bathing, grooming, travel or whenever your dog needs a positive food-based activity.
Super Feedy’s thoughtful approach to natural licking, food-based engagement and everyday enrichment has been independently reviewed and endorsed by veterinary professionals.
Its clever design turns eating into a rewarding puzzle, reducing discomfort and promoting slow, mindful meals.
Vet Surgeon, Canine Arthritis Management (UK)
A simple, effective way to slow eating and support better digestion. It activates natural foraging instincts, stimulates dopamine, and supports both digestive and mental well-being.
Veterinary Director, Burwood Vet & Animal Hospital, Melbourne
60-day money-back guarantee
Comparison
A lick mat should do more than occupy your dog for a few minutes. See how thoughtful, reversible enrichment compares with a typical single-texture mat.
| Feature | Super Feedy Small Reversible Lick Mat ✦ Best Value | Standard Lick Mat |
|---|---|---|
| Two-sided design | Yes | One |
| Two distinct textures | Yes | Usually One |
| Designed for small dogs | Yes | Varies |
| Thick silicone | Yes | No |
| Food safe | Yes | Material and thickness vary |
| Freezer & dishwasher friendly | Yes | Varies by product |
You may have already tried another lick mat. This is why people don't go back.
You can instantly feel the difference in quality. The thick silicone doesn’t warp in the dishwasher and still looks brand new after daily use.
"We've gone through a few lick mats over the years and they always end up curling or wearing out. This one feels so much sturdier and still looks brand new after months of use and regular trips through the dishwasher.
Most lick mats bored my dog after a few uses. The reversible textures keep things interesting and the thick design actually stays in place.
"My Kelpie finishes everything in record time, but this lick mat actually keeps him engaged. The two different patterns add variety and it's become part of our daily routine."
We’ve gone through so many flimsy lick mats before this. Super Feedy feels durable, sturdy, and made for real everyday use.
The reversible lick mat is great, nice and sturdy and Teddy love using it for meals. Great enrichment!
"The reversible design is brilliant. One side for an easier challenge and the other when I want to keep my dog occupied for longer. It's one of those products you wish you'd bought sooner."
I expected the textures to be hard to clean but it rinses off so easily. The thicker silicone feels premium and holds up perfectly in the dishwasher.
Add the Small 4-in-1 System for a slow feeder, lick mat, food prep and travel solution in one.
Give your dog time to explore both textures and find their favourite way to use it. If it's not right for you, return it within 60 days under our money-back guarantee.
Most $10 lick mats don't last. They warp in the dishwasher. They lose their texture. Dogs get bored. Super Feedy is thicker, reversible, and designed for everyday use. You won't need to replace it.
When they've worked through one side, flip it. The Fish Scale side is a completely different challenge level.And the Y-Pattern grip holds food inside the texture — not sitting on the surface to be cleared in one pass.
Yes. 2cm thick food-grade silicone. Most rubber lick mats warp in the dishwasher — they're hand-wash only. Super Feedy is fully dishwasher safe. Freeze it daily. It holds its shape.
Absolutely. Works completely standalone —spread food on either side and serve.It also fits securely inside the Super Feedy slow feeder bowl as a lid, doubling as a food prep surface and storage seal.Two products or one — it works either way.
Both, and that's the point. Licking releases dopamine and calming hormones, which is why it settles anxious dogs. It slows fast eaters, which reduces gulped air and vomiting. It provides mental stimulation that tires a busy brain. And the licking action stimulates saliva, which helps protect teeth and gums. It's one of the few enrichment tools that does something measurable for your dog's body and mind at once.
If your dog won't engage with it —or it doesn't hold up to daily use — contact us for a full refund. No forms. No questions asked. Zero risk.
Manufacturing defects and structural failure for the life of the product. If something's wrong, contact us any time. We'll sort it. Built to last — the warranty is proof we mean it.
I am so happy with this company and their product. Their customer service is wonderful; very friendly and genuine! I used to dread mealtime with my high energy and food driven pup, as she would make herself sick inhaling her food. Now she has no choice but to slow down and chew her food, thanks to Super Feedy!
Got this for my Heeler mix who eats like there's no tomorrow. Tried other brands, but Super Feedy stood out. Premium slow feeder in build quality and functionality. She took longer to finish, circling the bowl but couldn't speed-eat. It's a valuable investment for her health.
This Bowl is a Game Changer!
My dog used to gulp down her food in seconds, so we’ve tried several slow feeders to get her to take her time. The Super Feedy bowl has been the perfect solution—it really helps her slow down and enjoy her meals. It’s also super easy to clean, and I love that it’s sturdier than alternatives. The suction cup base keeps it in place, so no more mess at mealtime!
The BEST Slow Feeder on the market!!
My 4 year old groodle loves his food soo much and he would devour his entire dinner within a minute. This would sometimes cause him to vomit his food back up because he ate too quickly, he would burp a lot and as he is also a large breed with a deep chest, so he is more prone to bloating. I purchased a Super Feedy slow feeder and the difference has been sensational. It takes Harry 8 to 10 minutes to finish his dinner now, no more vomiting and much less burping. Not to mention he really enjoys eating dinner this way, so he is very content and satisfied afterwards. Thanks so much Super Feedy! We couldn't be happier.
We love this bowl. It is sturdy and stays in place with the suction cup. It has been a great experience overall! Really awesome product all round!
My labrador, Ash has always been a speed eater. After trying many different slow feeders that didn't work to slow her down we decided to give Super Feedy a go. It was a game-changer. Her mealtime went from 30 seconds to a solid 5 minutes. If you have a fast eater, this is a must! Highly recommend it.
This slow feeder bowl is a game changer!
I never thought a bowl could make such a difference, but the Super Feedy has proven me wrong. Our lab now takes her time eating, and it's helped her digestion a lot. The design is genius, especially the lick mat lid feature for adding treats or yogurt and travelling.
From the moment you engage with Super Feedy, you're met with a sense of assurance, knowing that your needs will be attended to promptly and with utmost care.
We've been so lucky to be one of the first pups to use the Super Feedy Bowl in Australia. Our dog, Max is a speed eater. Before using the bowl, he normally inhales his food in 30 seconds but now takes between 10-12 minutes to finish his food. This bowl has helped slow him down so he comfortably finishes his meal without feeling rushed. I love the design and size of the bowl you can fit a lot of food in and the reversible mat is great for keeping him interested in his food. Thank you Super Feedy, we've already recommended it to our friends and family.
My border collie Bailey would finish his food within a minute with other slow feeders, we’ve tried different brands and types of slow feeder but nothing has worked like the Superfeedy. Bailey now takes over 5 minutes and he’s more calm after eating. because of how deep the bowl is, it takes him a while just to be able to scoop up his food which is amazing! it’s also really easy to clean in the dishwasher, we just load it up when we do our dishes.
My dog now takes a few minutes to eat her dinner instead of a few seconds, which is so much better for her! Love that the bowl doubles as a licky mat too. So well designed, we use it for every meal!
Fantastic product with a lot of thought and intent behind it. Not just about slowing dogs down when theyre eating, theres also the focus on enrichment, versatility and easy of use and cleaning. This is a wonderful slow feeder bowl that has been brilliantly designed. I think every dog parent should have one of these!
Such a great product. My dog enjoys the different textures of the lick mat and I love how it clips on top as a lid. The slow feeder works well to slow my dogs eating down and it seems to be working really well for her. My favourite bit is that it’s dishwasher safe. Highly recommend.
We do lots of camping and travelling with the dog so this is perfect in so many ways.