Get results from day one.
2,040 Verified Reviews
Most lick mats only give dogs one challenge. Super Feedy gives them two.Two enrichment patterns. One reversible design. More variety. More engagement. Less boredom.
Why Veterinarians Support Super Feedy
""A simple, effective way to slow eating and support better digestion. It activates natural foraging instincts, stimulates dopamine, and supports both digestive and mental well-being.""
60-night happiness guarantee
Lifetime Coverage Warranty
20,000+ Dog Parents Switched
The Super Feedy Reversible Lick Mat 2cm thick — the thickest lick mat on the market. Dishwasher safe. Freezer safe. Lifetime warranty.
First Meal Guide + 14-Day Calmer Mealtimes Guide (digital) — so it works from day one, not day five.
If your dog won't engage with it — email me directly, hello@superfeedy.com. I'll refund you the same day. No forms.
Most lick mats look similar online. They aren't similar after a few weeks of use.
Super Feedy's Reversible Lick Mat is 2cm thick, dishwasher safe, freezer safe and built for daily use. It also gives you two enrichment patterns in one mat, so you can rotate experiences without buying another product.
Most cheap mats stretch, warp or wear out. Super Feedy is backed by a lifetime warranty because it was designed to last.
Most lick mats do one job. Super Feedy was designed to do more.
The reversible design gives you two different enrichment patterns, helping keep dogs engaged for longer. The 2cm-thick food-grade silicone construction is thicker and more durable than most alternatives, while remaining dishwasher safe and freezer safe.
It was built to be used every day, not just occasionally.
It might—and that's exactly why we designed it with two enrichment patterns instead of one.
Many dogs lose interest when every session feels the same. Simply flip the mat over to create a different licking experience and keep enrichment fresh.
It also works with wet food, raw food, yoghurt, peanut butter and frozen treats, giving you dozens of ways to vary mealtime and enrichment sessions.
If your mat cracks, tears, warps or fails under normal use, we'll replace it.
No complicated forms. No time limits.
The mat is dishwasher safe, freezer safe and designed for everyday use. We back it with a lifetime warranty because we expect it to last for years, not months.
Recognised by pet experts, media and dog owners for helping dogs stay calmer, more engaged and more focused.
"Best Slow Feeder Dog Bowl — People Pet Awards 2024."
"Selected for AKC Family Dog's Spring/Summer 2026 Must-Have Gear Guide."
"A revolutionary all-in-one slow feeder and travel bowl, redefining canine dining."
"The dog bowl has been labelled the 'best quality slow feeder bowl ever'."
"Its multifunctional design offers both practicality and interactive features"
"Best Slow Feeder Dog Bowl — People Pet Awards 2024."
"Selected for AKC Family Dog's Spring/Summer 2026 Must-Have Gear Guide."
"A revolutionary all-in-one slow feeder and travel bowl, redefining canine dining."
"The dog bowl has been labelled the 'best quality slow feeder bowl ever'."
"Its multifunctional design offers both practicality and interactive features"
Most lick mats offer one experience. Super Feedy combines two enrichment patterns in one reversible design, helping dogs stay engaged longer while giving owners more ways to create rewarding enrichment routines.
The reversible design combines two enrichment patterns in one mat, helping keep licking rewarding while reducing boredom over time.
Add in a thicker 2cm construction and everyday durability, and you get a lick mat built for real-world use—not just the first week.
Licking naturally encourages calm, focused behaviour. That's why enrichment routines are often used during grooming, visitors, crate training and quiet time.
Super Feedy's reversible design combines two enrichment patterns in one mat, helping create more rewarding enrichment sessions that dogs keep coming back to.
Because enrichment works best when it becomes part of a routine—not just an occasional treat.
Two completely different enrichment patterns in one reversible mat. One side is ideal for wet foods and shorter sessions. The other encourages longer licking and more sustained engagement. Flip it over for a fresh challenge every time.
At 2cm thick, Super Feedy is nearly twice as thick as many lick mats. It stays flat in the dishwasher, holds its shape and is designed to withstand years of daily use.
Most small lick mats are simply scaled down. Super Feedy's textures were designed specifically for smaller mouths, helping dogs access food easily while still extending enrichment time.
Licking naturally encourages calm, focused behaviour. That's why enrichment routines are often used during grooming, visitors, crate training and quiet time. The result is a more settled dog—not just a distracted one.
Comparison
The goal isn't just to keep dogs occupied. It's to create enrichment routines dogs actually want to return to. Most lick mats focus on one texture. Super Feedy combines two enrichment experiences in one reversible design built for everyday use.
| Feature | Super Feedy ✦ Best Value | Typical Lick Mat |
|---|---|---|
| Two enrichment experiences in one mat | Yes | One texture — dog loses interest quickly |
| Designed differently because dogs use it differently | Yes | Similar designs everywhere |
| Built for years, not months | Yes | Thin — warps in dishwasher and freezer |
| Actually easy to live with | Yes | Often hand wash only |
| Dogs can actually finish what's on it | Yes | Food gets trapped in the pattern |
| Doesn't trap food or bacteria | Yes | Tiny grooves trap residue over time |
| Helps dogs settle | Yes | Mainly keeps dogs occupied |
| Litetime warranty | Yes | No |
Most lick mats aren't designed for small dogs. They're simply smaller versions of products created for larger breeds. That sounds logical. But smaller dogs interact with enrichment differently.
❯ Smaller mouths.
❯ Smaller portions.
❯ Different feeding habits.
❯ Different engagement patterns.
That's why Super Feedy's Reversible Lick Mat was designed specifically for small dogs.
✔ Cavoodles
✔ Toy Poodles
✔ Maltese
✔ Mini Groodles
✔ Dachshunds
✔ French Bulldogs
✔ Jack Russells
✔ Small Mixed Breeds
✔ Two enrichment patterns
✔ Suitable for wet, raw and frozen treats
✔ Encourages longer engagement
✔ Easy to clean
✔ Built for everyday use
Two independent veterinarians reviewed Super Feedy because calmer dogs create better experiences at home and during care. Both recommended it.
Its clever design turns eating into a rewarding puzzle, reducing discomfort and promoting slow, mindful meals.
Vet Surgeon, Canine Arthritis Management (UK)
A simple, effective way to slow eating and support better digestion. It activates natural foraging instincts, stimulates dopamine, and supports both digestive and mental well-being.
Veterinary Director, Burwood Vet & Animal Hospital, Melbourne
60-day money-back guarantee
See how dog parents are using the Super Feedy reversible lick mat to create calmer, longer-lasting enrichment routines every day.
You can instantly feel the difference in quality. The thick silicone doesn’t warp in the dishwasher and still looks brand new after daily use.
"We've gone through a few lick mats over the years and they always end up curling or wearing out. This one feels so much sturdier and still looks brand new after months of use and regular trips through the dishwasher.
Most lick mats bored my dog after a few uses. The reversible textures keep things interesting and the thick design actually stays in place.
"My Kelpie finishes everything in record time, but this lick mat actually keeps him engaged. The two different patterns add variety and it's become part of our daily routine."
We’ve gone through so many flimsy lick mats before this. Super Feedy feels durable, sturdy, and made for real everyday use.
The reversible lick mat is great, nice and sturdy and Teddy love using it for meals. Great enrichment!
"The reversible design is brilliant. One side for an easier challenge and the other when I want to keep my dog occupied for longer. It's one of those products you wish you'd bought sooner."
I expected the textures to be hard to clean but it rinses off so easily. The thicker silicone feels premium and holds up perfectly in the dishwasher.
Whether you use wet food, raw food, yoghurt, peanut butter or treats, Super Feedy adapts to your dog's routine.
If it doesn't improve your dog's enrichment routine, return it within 60 days for a refund. Simple. No stress.
